You’re the CEO of Your Life with Kelly Roach

 
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This week I sat down with business coach Kelly Roach to discuss her entrepreneurial journey and learn more about how she built her business around her ideal lifestyle and core values. Kelly Roach is a Business Growth Coach who helps Entrepreneurs and Business Owners start and scale their businesses so they can create true lifestyle freedom. She’s a former NFL Cheerleader, a mom and wife who honed her coaching skills by handling hundreds of millions in assets and managing dozens of teams at once across multiple locations. In her corporate career, she engineered record-breaking turnarounds for companies and mentored departments of Fortune 500 companies to break every single sales record. Her goal is to help her clients meet their true potential and live out their dreams by building profitable businesses that enhance every aspect of their lives.

When Kelly graduated college, her dream was to a corporate executive high level position in a global organization. She started in an entry level position right out of school with a Fortune 500 company, and after 10 years and 8 promotions, became the youngest Senior VP of the company. When she began thinking about what she wanted her actual day-to-day to look like, she realized that in order to build a life based on her core values of financial abundance, freedom, and making a difference, she would need to create a business that works for her, instead of the other way around.

Listen to my interview with Kelly to learn:

  • The core values around which Kelly created a thriving, successful business

  • Why she focuses on Legacy Leadership in her work

  • The importance of patience and vision for entrepreneurial success

  • How Kelly has built her business around her family’s lifestyle dreams


As you listen to this week’s episode, Kelly and I would love to hear your takeaways. Post a screenshot of this episode to your Instagram Stories and tag me (@Cailen_Ascher) and Kelly (@kellyroachofficial)!


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  • Want more tips, strategies, and resources for creating your own 3-Day Workweek? Subscribe, rate, and review The 3-Day Workweek Podcast on iTunes

  • Join the #3DayWorkweekMovement by grabbing your FREE 3-Day Workweek Guide by completing the form below!

 

My Favorite Tools for Automating My Business ☀️

 
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Summer can throw a monkey wrench in business momentum as time gets allocated to family vacations, entertaining small children, pop-up playdates and sitting in the sunshine (is that wishful thinking? LOL).

We have a month left until the kiddos go back to school and our schedules get back in order.

I don’t want you to have to wait until September to feel the business momentum pick back up, but I also don’t want you to sacrifice your limited summer days, either.

So here’s my solution...

I am here with some of my favorite resources and tools to support you in taking the time off that you desire and deserve during this final month of summer while not letting your business grid to a screeching halt.

Enter my Six-Figures Made Simple™ Rolodex just for you :-)

SCHEDULING

INFORMATION INTAKE

CONTENT CREATION 

PRODUCT HOUSING

CLIENT GIFTS

CORRESPONDENCE

ORGANIZATION

WEBSITE

PODCAST RECORDING

CALLS

GRAPHICS

TIME SAVING

Please note some of these links contain affiliate links.

Pick one category where you could use a little extra support, organization or automation, and explore a resource that could support you! Sure, you may have to invest a few bucks or upgrade to the paid version of something instead of trying to get by with the free version, but it’s totally worth it! 

Successful business owners invest in time and energy saving efficiencies. They don’t try to patchwork their business together with partial solutions that ultimately prove to be more aggravating than helpful.

If you want to step into the next level of your business, you need to start acting like the next level version of yourself. And my guess is that that woman invests in stuff that saves her time and energy...and ultimately makes her a hell of a lot more money $$$.

Happy Summer! Here’s to working less and making more :-)


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  • Want more tips, strategies, and resources for creating your own 3-Day Workweek? Subscribe, rate, and review The 3-Day Workweek Podcast on iTunes

  • Join the #3DayWorkweekMovement by grabbing your FREE 3-Day Workweek Guide by completing the form below!

 

Authentic Branding with Viktoria Harrison

 
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I am so excited to bring you this week’s interview with branding expert Viktoria Harrison. Viktoria helps purpose-driven entrepreneurs build authentic and successful brands that deeply reflect who they are. She’s the founder of “The Branded Startup”, co-founder of Charity: Water with her husband, Scott Harrison, and mother to two small kiddos.

With no experience in business, Viktoria and her husband used their intuition to make decisions in the early phases of their startup, often breaking a lot of the rules that are standard in the non-profit world. After the birth of her second child, Viktoria realized she wanted more time freedom and decided to leave the charity. However, she soon found that she was being called for bigger work -- which evolved into helping other companies create authentic brands.

As Viktoria tells us, branding is not just fonts and colors. This episode is full of valuable advice on how to define your brand platform, hone in on your brand story, and craft an authentic brand and experience that truly helps your clients.

Listen to this week’s episode to learn:

  • How Viktoria moved from co-founding a charity with her husband into running her own business

  • The 5 essential things you need for a successful brand platform

  • Why Viktoria loves Enneagram and how you can use it to develop your brand.

  • The importance of knowing yourself + tools to help

As you listen to this week’s episode, Viktoria and I would love to hear your takeaways. Post a screenshot of this episode to your Instagram Stories and tag me (@Cailen_Ascher) and Viktoria (@vikharrison)!


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  • Want more tips, strategies, and resources for creating your own 3-Day Workweek? Subscribe, rate, and review The 3-Day Workweek Podcast on iTunes

  • Join the #3DayWorkweekMovement by grabbing your FREE 3-Day Workweek Guide by completing the form below!

 

How to Avoid Business Pitfalls with Michelle Warner

 
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Michelle Warner is an online business growth expert who gets entrepreneurs unstuck and back on track to building the businesses of their dreams. She’s the creator of the Springboard Method: a framework designed to nurture resilient, sustainable, growth-minded companies.

The Springboard Method leverages everything Michelle’s learned over the course of building a multi-million dollar startup in the social venture space along with her current company, and the 20+ years of experience she has working in and around digital marketing.

When Michelle’s not obsessing over your business, you can catch her hiking + swimming with Watson, the world’s best rescue dog and spending time in and around her beloved Lake Michigan.

Tune in to this week’s episode to learn

  • How Michelle founded a tech start-up right out of college

  • The most common pitfalls that affect businesses and how to avoid them

  • An inside look at the simple model that has allowed Michelle to scale her business to 6-figures and beyond.

  • The importance of “listening to your business” and tapping into different parts of your brain to find solutions.

As you listen to this week’s episode, Michelle and I would love to hear your takeaways. Post a screenshot of this episode to your Instagram Stories and tag me (@Cailen_Ascher) and Michelle (@michelle.warner)!


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  • Want more tips, strategies, and resources for creating your own 3-Day Workweek? Subscribe, rate, and review The 3-Day Workweek Podcast on iTunes

  • Join the #3DayWorkweekMovement by grabbing your FREE 3-Day Workweek Guide by completing the form below!

 

What my first 6-figure year looked like…

 
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I always find transparency super helpful and inspiring, so I’m here today with a look INSIDE the first 6-figure year in my business.

Below you’ll find a month-by-month breakdown of exactly what I was offering, how much of it I sold and how much revenue was generated.

My hope is that you’ll see that you DON’T need to have a ton of different offers or enroll 100s of clients in order to cross the 6-figure mark in sales. You really can make 6-figures working with a handful of clients just 3 days a week.

The year was 2016, and I was dreaming of 6-figures (even though the previous year I had made under $25,000 in my business). But, I was armed with a plan thanks to a hefty investment in my first high-end business coach. I was feeling primed and ready to make this business work!

Here’s how things played out that year…

January 2016

Ran 5-day free “Mindset Reset Challenge” to warm people up

Started having consultation calls with prospective clients

February 2016

Launched coaching 

Enrolled 8 clients for 5 month package -- $32,000 in sales

March 2016

I invested in a group program with a visibility coach ($2000 investment)

April 2016

Created my own small group program, Business Clarity Accelerator

Enrolled 6 women -- $10,000 in sales

May 2016

I attended high-level one-day mastermind in NYC with a top business coach ($3000 investment)

July 2016

Found out I was pregnant with baby #2 (due March 2017)

September 2016

Launched the same small group program again

Enrolled 6 women -- $10,000 in sales

October 2016

Launched coaching again

Raised price, cut coaching package length from 5 months down to 4 months

Enrolled 9 clients -- $54,000 in sales

November 2016

Crossed 6-figure mark in sales!!! ($106,000 to be exact!)

December 2016

Mapped out plan to re-launch group program in January 2017


As you can see, that year I worked with just 17 private clients and had 12 women in my small group program. And, the number was actually even less than that because some of my 1x1 re-upped their contracts with me and some of the group members turned into 1x1 clients. 

In total it took about 24 clients for me to reach the 6-figure level in my business. (While working just 3 DAYS A WEEK!!!)

That’s, on average, just 2 clients a month! You can totally do that, right?! You can definitely find and connect with 2 people a month who would benefit from the work you do. I know that you can.

I think that sometimes we don’t hit the “big numbers” because we’re scared to look at them. We’re scared of what it will take or the sacrifice we’ll have to make, but the truth is when you break it down and map out a plan, it’s not nearly as big and scary as we’re making it out to be.

For me, having the plan in hand that my coach and I mapped out was endlessly helpful to helping me stay on course and hit my 6-figure goal. And, as you can see on the timeline above, I was continually investing in myself and my business all throughout 2016 to ensure that my 6-figure goal would become a reality.

There’s no “one way” to reach 6-figures, but there is a simple way. And that way includes focusing on serving a handful of ideal clients through high-touch, high-tickets offers. That’s what I did and what I continue to do, and my business and revenue have increased every single year since. Plus, this approach enables you to maximize your limited, precious time so you can work flexible, feel-good hours and still reach your big, audacious goals <3

If you’re ready to get your 6-figure plan in place, I would love to offer my guidance + support and teach you my Six-Figures Made Simple™ Framework

You can book a free call with me here, and we’ll see if we’re a good fit to work together.

So, what’s your next move?

I hope that you’re feeling inspired to say YES! to your dreams, and that we’ll be speaking very soon :-)


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  • Download your Phases of Business Framework eBook here to find out where you currently are in your business, and create an action plan to move towards the next phase.

  • Want more tips, strategies, and resources for creating your own 3-Day Workweek? Subscribe, rate, and review The 3-Day Workweek Podcast on iTunes

  • Join the #3DayWorkweekMovement by grabbing your FREE 3-Day Workweek Guide by completing the form below!

 

You Are Enough with Heather Chauvin

 
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Today on the show we have my very good friend, Heather Chauvin. Heather is the creator of the Mom Is In Control Podcast, a mostly solo show where she tells it like it is. She reveals her most vulnerable truths about womanhood, parenting her 3 boys, living through Stage 4 cancer, navigating marriage and creating business success without burning out. On her podcast and through her work, she challenges women to give themselves permission to live more, drop the guilt and ask for what they need.

Heather has been featured on The Huffington Post, The OWN Network, CTV, and interviewed by many notable podcasters and radio shows. Her motto is in order to raise happy, calm and confident children, we must become the person we most desire them to be.

Drawing from her experience as a social worker and a mother of three young boys, Heather noticed a disturbing trend: the labeling of children based on their “problem” without addressing the deeper rooted issues. She quickly found that the best way to encourage growth and change in her children was to lead by example. After being diagnosed with Stage 4 cancer, Heather took these lessons to heart and focused on the activities that made her feel most alive.

Tune in to this week’s episode to learn

  • The importance of building your business from a place of abundance

  • How to align yourself for success

  • Why there is no true “quick fix” when it comes to building a sustainable business

  • Heather’s tips for setting up not only yourself, but your family, for success.

As you listen to this week’s episode, Heather and I would love to hear your takeaways. Post a screenshot of this episode to your Instagram Stories and tag me (@Cailen_Ascher) and Heather (@momisincontrol)!

Check out the Mom Is In Control Podcast with Heather Chauvin at www.heatherchauvin.com


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  • Want more tips, strategies, and resources for creating your own 3-Day Workweek? Subscribe, rate, and review The 3-Day Workweek Podcast on iTunes

  • Join the #3DayWorkweekMovement by grabbing your FREE 3-Day Workweek Guide by completing the form below!

 

What I Learned from Marie Forleo...

 
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What are your BIGGEST dreams for your life and business?

The ones that you might be too embarrassed to share publicly because you feel that they are too big, too audacious, too hard to achieve?

Those are the dreams I’m interested in talking about.

Those are the dreams I’m interested in helping you bring into the light.

And, those are the dreams that we chart your course for inside my Six-Figures Made Simple™ Mastermind.

When we give ourselves permission to dream (and dream BIG!), we tap into our limitless potential and creativity. But as long as we’re telling ourselves no, not now, not yet, I’m not ready, we’re cutting ourselves off from our truest self and our best life.

Instead of saying “no” to yourself and your dreams, I want you to instead think “how”.

How can I make this happen?
How can I take one step closer?
How can I make room for this growth?

One of my favorite ladies and my first real business mentor is Marie Forleo. She is known for always saying “everything is figureoutable” (it’s actually the title of her new book coming out this fall!).

Imagine what our lives would look like if we all adopted the mindset that we can figure it out?! No matter what.

We can figure out how to get the clients, make the money, leave the job, go on that retreat, invest in that coach or link up our opt-in with our website :-)

We can figure it out!

We are smart, talented, driven women who manage a hell of a lot on a daily basis, of course we can figure out how to make our dreams happen, too. It’s what we’re built for.

Here are some of the dreams that have become realities for women inside the Six-Figures Made Simple™ Mastermind.

  • Consistent $20,000 months

  • $30,000 clients

  • 3-day workweeks

  • 7x their email list

  • Taking 1 month off to visit family across the country (without it affecting the business!)

  • Landing speaking gigs

  • Buying a new home

  • Getting interviewed popular podcasts

  • Developing their proprietary framework

  • Creating their signature program

  • Planning retreats

  • Leading workshops

When you surround yourself with the spirit of “everything is figureoutable”, dreams become reality.

That is the power of being a part of a mastermind. You not only get the coaching and strategies you need to scale your business to 6-figures, but you also surround yourself with high-vibe women who are literally making their dreams come true.

The path is here for you. The path toward those big dreams. It’s right here with an open invitation. So what do you say?...

The next step is simply to book a call with me, and we’ll make sure the mastermind is a really good fit for you at this time. No pressure. No sales pitch. Just an honest conversation to help you land on the best decision for YOU.

Also, this is officially your LAST CHANCE to join the Six-Figures Made Simple™ Mastermind because we’re kicking things off in a few days. I won’t be emailing you with another invitation after this.

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So, what’s your next move?

I hope that you’re feeling inspired to say YES! to your dreams, and that we’ll be speaking very soon :-)

P.S. This is officially the last call for the Six-Figures Made Simple Mastermind!!! If you’ve been reading these emails from me and dreaming about being a part of this, let’s figure it out together! Book a call with me here.


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  • Download your Phases of Business Framework eBook here to find out where you currently are in your business, and create an action plan to move towards the next phase.

  • Want more tips, strategies, and resources for creating your own 3-Day Workweek? Subscribe, rate, and review The 3-Day Workweek Podcast on iTunes

  • Join the #3DayWorkweekMovement by grabbing your FREE 3-Day Workweek Guide by completing the form below!

 

Want to go to Paris on a whim?

 
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A couple weeks ago my husband asked me if I wanted to take the girls to Paris.

I thought about it for about 10 seconds and said YES!!!

You see, I studied French all throughout high school and college and lived in Paris for a summer when I was in my early 20s. We’ve done a lot of travel since, but we haven’t been back to Paris.

My older daughter LOVES croissants (it’s her favorite breakfast treat) and has been able to point out the Eiffel Tower in books and movies since she was 1 year old. My younger daughter looks adorable in a beret. It was a no-brainer :-)

So, on a whim, we booked a trip to Paris!

This will be our first big international trip with the girls (wish us luck!), but we also know that no matter how difficult it may be traveling with a 4 year old and 2 year old -- we’ll be in PARIS!!!!! And honestly, what can be that bad in the land of fresh baked bread, buttery cheeses, gorgeous parks, the best museums and drinking champagne in the park?!

I wanted to share this with you because this is the kind of thing that having a 6-figure business affords you -- the ability to say YES! to Paris without having to check your bank account, credit card balance or run it by your boss.

Having a successful business gives you ultimate freedom to enjoy life to the fullest, and thanks to my 3-day workweek our 5 days in Paris means I’m only missing ONE DAY of work :-) No need to rearrange my schedule or cancel on clients, I can simply just up and go (with 2 kiddos in tow).

If you want to be able to say yes to the things that bring you joy without having to check to see if it’s “OK” or if you can afford it, this is my advice…

Stop waiting. Stop waiting for permission. Stop waiting for more time. Stop waiting for when you move to a new city/find the guy/quit the job/lose the weight. Stop waiting for your life to begin, and start living.

I know that there are things right now that you want to do for yourself, your business, your lifestyle,  your family that would make you feel amazing, yet for some reason you’re not doing them. Why not?

This is not about being frivolous or spending recklessly, this is about giving yourself permission to step one step closer to your dreams.

Maybe you, too, would love to travel to Paris, but financially it’s not in the cards right now. Ok, that’s totally fine. Instead of thinking, “I can’t go to Paris. I don’t have the money!”, take one step at a time towards your dream.

  • Research what areas of the city you’d love to explore

  • Look up the restaurants you’d love to dine at

  • Earmark your favorite AirBnB (we’re staying in the 5th near Jardin du Luxembourg)

  • Start mapping out your itinerary

  • Set it up to get alerts when cheap flights are available

  • Tell people you are planning your trip

And my guess is before you know it, an opportunity will open up, and you’ll be on your way. But that’s not really the point. The point is to stop denying yourself permission to dream -- because the process of dreaming is just as fun (sometimes more so!) than actually living it.

Dreaming it is champagne picnics by the Eiffel Tower with 2 well-behaved girls.

Living it means changing diapers on a park bench.

Enjoy the dreaming!

P.S. Do you want to have the ability to go to Paris on a whim? That means you have to start making your business a top priority and taking consistent action toward what you most desire. If you’re ready for that, I have a couple spots still left to join my Six-Figures Made Simple™ Mastermind to get the support and strategies you need to scale to 6-figures and beyond. Stop waiting, and start living your dream. Apply here for one of the final spots.

P.P.S. Here are some images of the apartment we rented for our stay in Paris :-)


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  • Download your Phases of Business Framework eBook here to find out where you currently are in your business, and create an action plan to move towards the next phase.

  • Want more tips, strategies, and resources for creating your own 3-Day Workweek? Subscribe, rate, and review The 3-Day Workweek Podcast on iTunes

  • Join the #3DayWorkweekMovement by grabbing your FREE 3-Day Workweek Guide by completing the form below!