Podcasting Your Way to the Top with Nicole Holland

 
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Joining us on the podcast this week is my friend Nicole Holland who says “Nothing lights me up like helping established business owners reach more of the people they are meant to serve!” She’s been named in the Huffington Post as one of “50 Must-Follow Women Entrepreneurs in 2017”, interviewed on countless trending podcasts, featured in popular publications including Forbes, and Entrepreneur Magazine where her podcast was designated as one of “The 48 Best Podcasts for Entrepreneurs” and I’m thrilled to have her with us today.

“The more me I became,
the more things started working easily and effortlessly”
— Nicole Holland

Nicole’s entrepreneurial journey began when she quit her full-time job as a correctional officer without an exit strategy. Knowing that she didn’t want to start from scratch, she sought out the experts in online marketing and organized a summit for beginner business owners like herself. A summit interview with podcast expert John Lee Dumas shifted Nicole’s attention to podcasting, and completely transformed her business.

Tune in to this week’s episode to hear:

  • Why quiet, solitary time alone is essential for introverted entrepreneurs.

  • The importance of choosing mentors who are where you want to be (instead of a step or two ahead)

  • How to land interviews and be an amazing podcast guest

After you listen, take a screenshot of the podcast + tag me (@Cailen_Ascher) and Nicole (@thenicoleholland) on Instagram, and let us know your favorite takeaways from the episode!


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  • Want more tips, strategies, and resources for creating your own 3-Day Workweek? Subscribe, rate, and review The 3-Day Workweek Podcast on iTunes

  • Join the #3DayWorkweekMovement by grabbing your FREE 3-Day Workweek Guide by completing the form below!

 

Are you ready to make 6-figures?! [special FREE event!]

 
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Are you ready to make 6-figures?!

I remember how it felt when I was on the rise to 6-figures back in 2015. I was so excited, I could feel big things were coming, but I also knew that I needed to focus all that big energy in order to succeed.

I needed a clear plan, steady focus and high-vibe support to get me to 6-figures.

So, I invested in a mentor and participated in a mastermind for women who were on the rise, too. I knew that having their support would help me remain steadfast and hit my goal.

And, I was right!

Within 2 months of investing with my first coach, I had a $32,000 launch and went on to cross the 6-figure mark 8 months later!!!

A mentor and mastermind were exactly what I needed to hit my 6-figure goal, and my business has continued to grow every year since!

If you can feel you’re ready to rise to 6-figures, I have a very special event I want to invite you to...

On Tuesday, May 21st at 3pm ET, I’m hosting a special Six-Figures Made Simple™ Open House in our 3-Day Workweek Facebook Group.

This event is a particularly well-suited for women who are…

  • Making money in their business right now (but not as much as you’d like)

  • Ready to rise to the 6-figure level THIS YEAR

  • Want the strategies + support to uplevel big time

  • Want to be in a community of women who are ready to create success on their terms

If that’s you, I would LOVE to see you at the Six-Figures Made Simple™ Open House later this month.

I’m going to be giving you an inside look at my business and sharing my favorite strategies for working less + making more on your path to 6-figures.

Click here to RSVP + join our private Facebook Group (where the Open House will be held).

My goal for this event is that you’ll walk away feeling truly empowered and knowing the next steps you need to take to grow your business to the 6-figure level!

Hope to see you there!

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P.S. This event is completely free and designed to give you a taste of the support and coaching that I offer inside my Six-Figures Made Simple Mastermind™. If you’ve been curious about the mastermind or working with me, this event will be very useful to you! RSVP to the Open House here :-)


P.P.S. Psst...if you want a PROVEN SYSTEM to rise to the 6-figure level THIS YEAR, that’s precisely what I cover inside my Six-Figures Made Simple Mastermind™. Learn more here.

Why you need to raise your prices...

 
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I have something I need to get off my chest.

You are probably undercharging for your precious time and talent, and you need to consider raising your prices!

Here’s my reasoning…

If you want to attract amazing, high-end clients into your business, you need to have a simple + elegant high-ticket offer for them.

What exactly is a “high-ticket offer”?

It’s a premium package that includes 1x1 access to you, helps them solve their biggest problem and is a high-ticket price.

Now, this isn’t about charging a lot of money for no good reason, a high-ticket offer is intentional in its structure and pricing.

The reason a premium price point is essential if you want to work with amazing, high-end clients is because investing top dollar holds people accountable!

Think about your own tendencies -- if you get something for free or really cheap do you value it as much as something you saved up for or invested a lot of money in? Probably not! (I know that I don’t.)

Same deal here.

High-ticket prices attract high-end clients because high-end clients INVEST in themselves and then SHOW-UP for the work. Those are the people you want to work! They get great results, you get the do work you love with someone who is open and willing to do what it takes to get a transformation! It’s a beautiful win-win :-)

If you’re feeling a little freaked out by this conversation, I’ve got some tips for you to make the transition to charging more comfortable for you.

  1. Create an “I’m worth it!” list.

    • Write down everything you’ve invested in, learned, experienced, trained in, studied or completed that has helped you get to where you are now. What schooling did you go through, what life experiences did you have, what trainings have you invested in, what coaches have you worked with, what personal development have you done? Write it ALL down. Now consider all the dollars $$$ and hours you invested in yourself to get to where you are now. (See! You’re totally worth premium prices!)

  2. Use the Goldilocks Method

    • to land on perfect pricing for your packages. Take a few deeps breaths and think about your signature offer. Then ask yourself, “What price feels way too low?” See what number comes to you. Write it down. Then ask, “What price feels way too high?” Again, see what comes. Write it down. Then ask, “What price feels just right?” Let your intuition guide you to a feel-good premium price on the leading edge of your comfort zone.

  3. Work on your Money Mindset!

    • It’s my belief that we are all constantly expanding and growing, so our work is never done. (And that’s a good thing!) Even if you’ve done money mindset work in the past, consider playing with it again. Return to books, meditations, practices, tools and teachers that worked for you in the past. And, if you’re totally green to Money Mindset work, start with awareness. Start noticing what you’re saying to yourself about money on a daily basis and shine some light on your current habits and beliefs. That’s the starting point of all change.

  4. Join me tomorrow :-)

    • Tomorrow from 9:30am-12pm ET, I’m hosting my “60 Days to SOLD OUT!” virtual workshop, and I would love to have you join me and the intimate group of women who are already attending. During the workshop, we’re going to (1) Refine your premium offer, (2) Uplevel your Money Mindset (so you can start owning your worth and charging premium prices!), (3) Create a personalized plan to fill your high-end package within 60 days, and (4) Learn a rinse-and-repeat system for creating on-demand income and selling your high-ticket offers with ease! Click here to purchase one of the final tickets.

One last thing…


You are totally worth it. Seriously, you are.

P.S. Time is running out to join the “60 Days to SOLD OUT!” virtual workshop tomorrow. Grab one of the final tickets here.


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  • Download your Phases of Business Framework eBook here to find out where you currently are in your business, and create an action plan to move towards the next phase.

  • Want more tips, strategies, and resources for creating your own 3-Day Workweek? Subscribe, rate, and review The 3-Day Workweek Podcast on iTunes

  • Join the #3DayWorkweekMovement by grabbing your FREE 3-Day Workweek Guide by completing the form below!

 

What women are saying about Six-Figures Made Simple!

 
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Back at the end of March, I hosted a mastermind retreat for the women in my Six-Figures Made Simple Mastermind™.

We spent an amazing couple of days together eating delicious food, laughing our heads off and upgrading our lives and businesses in remarkable ways.

One of the best compliments I received was from Kelly. She said, “I feel like I’m hanging out with my college girlfriends!” Even though these women had just met in-person for the first time, there was an undeniable connection and lifelong friendships formed.

What I love best about the Six-Figures Made Simple Mastermind™ is that it’s such a comprehensive and inclusive experience. It’s 1x1 coaching, group coaching, expert trainings, personal growth, sisterhood and support in one beautiful package.

I wanted to share with you a gorgeous testimonial video that highlights what my mastermind ladies love about the Six-Figures Made Simple Mastermind™. I hope you enjoy it!

If you’re looking for this level of guidance, support and sisterhood, I invite you apply for one of the limited spots.

Click the button below to submit an application for one of the remaining spots.

And, if you have any questions about the mastermind, feel free to send me an email, and I’ll get right back to you!

P.S. Women who enroll in the Six-Figures Made Simple Mastermind™ by May 20th will be gifted 2 BONUS coaching sessions with me [value $1000]! Click here to apply.


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  • Download your Phases of Business Framework eBook here to find out where you currently are in your business, and create an action plan to move towards the next phase.

  • Want more tips, strategies, and resources for creating your own 3-Day Workweek? Subscribe, rate, and review The 3-Day Workweek Podcast on iTunes

  • Join the #3DayWorkweekMovement by grabbing your FREE 3-Day Workweek Guide by completing the form below!

 

Freedom of Location, Time + Money with Jena Rodriguez

 
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I am so excited to introduce you to this week’s guest, Jena Rodriguez. Jena is a Business, Brave & Visibility Strategist, Speaker, and founder of Brave Masters, Inc. who’s committed to accelerating your visibility, catapulting profits and unleashing the full human potential of entrepreneurs internationally. Jena teaches coaches and consultants how to capitalize on their “natural” abilities, and package and price their greatest strengths so that they can create a money-making, world-changing movement.

Over the last decade as an entrepreneur, Jena’s learned that the ONE thing needed to reach our fullest potential in life and in business is being BRAVE. This is about saying YES without evidence, moving through fear, and being uncomfortable yet doing it anyways! By getting her BRAVE on, Jena was able to move from charging $89/hour to generating over $1.3 million in revenue over the last four and a half years.

Entrepreneurship isn’t the easy way, it’s the brave way.
— Jena Rodriguez

Jena’s entrepreneurial journey began during her 20s and 30s as she climbed the ranks of corporate America before realizing that she had reached her cap. As a true leader, she wanted to implement her own vision instead of continuing to work for others. During our interview she shares her experience of quitting her corporate job, purchasing a local women’s boutique, celebrating $300k in sales while drowning in $700k of debt, and how that was ultimately a blessing in disguise.

Tune in to this week’s episode to hear all about…

  • How Jena’s desire for freedom of location, time, and money influenced her decision to file for bankruptcy

  • The importance of focusing on expansion instead of limitation

  • When it’s time to pivot, change, or grow in your life and business

  • Jena’s daily self-care routine and the power of quiet morning reflection

  • Why you should be measuring INPUT vs. IMPACT when evaluating worthwhile opportunities.

After you listen, take a screenshot of the podcast + tag me (@Cailen_Ascher) and Jena (@jenarodriguez) on Instagram, and let us know your favorite takeaways from the episode!


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  • Want more tips, strategies, and resources for creating your own 3-Day Workweek? Subscribe, rate, and review The 3-Day Workweek Podcast on iTunes

  • Join the #3DayWorkweekMovement by grabbing your FREE 3-Day Workweek Guide by completing the form below!

 

How to Find Your Tribe

 
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Something that is becoming all the more obvious to me as I continue to expand my business and reach for bigger and bigger milestones is the unbelievable importance of finding your tribe.

I have to admit, I’m blessed with a husband who supports me unconditionally, parents who always told me that I could be or do anything I put my mind to and a sister who is also entrepreneurial. I rested on my family as my single source of support for a long time. Too long.

It was unfair to them to assume that I could get all the advice, support, guidance, pep talks and love I needed to scale my business to the level I envisioned.

A few years ago, I started to get a nudge that I needed to connect with more women who were doing what I was doing -- who would understand the ups and downs. Since planting that seed, my network (and business!) has grown in unimaginable ways.

I’ve met top authors, speakers, podcasters and coaches. I’ve connected and worked with 7-figure business owners, high-level coaches and top consultants. And, I’ve had beautiful opportunities like speaking gigs, free tickets to events, new clients, complimentary coaching, mentorship and important intros handed to me all because I put intention behind finding my tribe.

Finding your tribe isn’t the only thing you need to do to build a successful business, but it’s a vital and necessary step...especially when you’re ready to uplevel from a solopreneur to an abundant business owner and scale your impact and income to new heights.

I’m sure you’ve heard the saying that you’re the average of the 5 people you spend the most time with. So if those 5 people include your kids, dog and Facebook “friends” (and you’re wondering why your energy and time feel maxed out and your income has stalled), it may be as simple as surrounding yourself with some new, fresh, high-level, replenishing energy!

Here are my top tips for finding your tribe…

  1. Stop waiting! Stop putting this on the back burner or thinking you’ll start connecting with high-level women when you have the time or when you’re “more successful”. Stop waiting for permission and just do it.

  2. Get in the habit of reaching out. If introducing yourself online or in-person feels awkward (especially to someone you admire), I totally get it. I used to feel the same way and cringe when someone would ask “what do you do?”. But, outreach is a muscle and the more you use it the stronger and more adept it will become.

  3. Go out and find it -- or create it! Don’t wait for your sisterhood, biz best friends or soul tribe to find you. It’s your job to find them! Or, if you can’t find them, create a space where you can all connect like a monthly coffee meet-up or Facebook Group.

  4. If you want it, others do too! Remember, if you’re craving connection that means other women are too! So don’t stop yourself from reaching out because in all likelihood the woman you’re reaching out to will be so glad that you did.

  5. Surround yourself with high-vibe people. Energy is contagious. Make sure you’re curating or joining a group that is as high-vibe as you desire to be!

If you’re ready to deeply connect with visionary, driven, big-hearted women who want nothing more than to support one another, collaborate, develop personally + professionally and create an epic business, then I invite you to apply for my Six-Figures Made Simple Mastermind™.

This is going to a very selective, curated group, because I want to make sure that each and every woman is a great fit for our tribe and gets the most out of it that she possibly can.

Apply by April 20th to receive 3 BONUS coaching sessions with me [value $1500] when you enroll!


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  • Find more information about Cailen’s mastermind here.

  • Download your Phases of Business Framework eBook here to find out where you currently are in your business, and create an action plan to move towards the next phase.

  • Share your insights and comments about this episode in 3-Day Workweek: Work Less, Make More, Live Better, my private community of over 1500+ female entrepreneurs

  • Want more tips, strategies, and resources for creating your own 3-Day Workweek? Subscribe, rate, and review The 3-Day Workweek Podcast on iTunes

  • Join the #3DayWorkweekMovement by grabbing your FREE 3-Day Workweek Guide by completing the form below!

 

My Daily Routine for Success

 
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I always find it really useful when people share the routines that support them in creating the lives and businesses they want.

So...I thought it could be fun (and hopefully helpful, too!) to share my daily routine that sets me up for success. You know that I love me a good schedule :-)

For me, I find that structure gives me freedom. The more healthy boundaries I place around my time and the more regular my routine, the more my energy, creativity and income expand!

If we’re constantly rushing from one thing to the next, not giving ourselves the time we need to replenish, it’s a recipe for stress, anxiety and burnout.

On the other hand, if you set yourself up for success with a solid daily routine, you eliminate much of the decision fatigue and over-scheduling that result from not having a plan.

Alrighty, now that we’ve covered how important it is to have a nourishing daily routine,


here’s a glimpse at what works for me:

5:30 am

  • Rise + shine!

  • Meditate for 15-20min

  • Yoga for 15-20min

6:30 am

  • Morning jog outside

7:00 am

  • Girls are up!

  • Breakfast for girls + family time

  • Pack lunches

8:00 am

  • Girls to school

  • Breakfast for me :-)

9:00 am

  • Work day begins

  • Morning time is dedicated to creative projects (like writing, big-picture planning, etc.)

1:00 pm

  • Lunch break

  • 10min walk outside

  • 15min meditation or Yoga Nidra

2:00 pm

  • Calls (group trainings or client calls)

4:30pm

  • Work day wraps up

  • Play with girls

5:00 pm

  • Cook dinner

6:00 pm

  • Eat dinner

  • Girls to bed

7:00 pm

  • Watch a show with Craig

8:30 pm

  • Up to bedroom to get ready for sleep

  • Read + maybe journal

9:30 pm

  • Lights out


Something that works well for me is sprinkling me-time throughout the day. If this is new to you, at the very least consider “bookending” your day with self-care. For me that looks like meditation + yoga in the morning and reading in the evening.

I also do a little midday pick-me-up by going for a walk outside and then doing a short meditation or Yoga Nidra.

A big part of creating a routine that sets you up for success is knowing yourself -- your needs, your energy, your likes (and dislikes). What works for me may not work for you, but I do hope that seeing my daily routine inspires you to explore creating one that works for YOU.

I’m going to be hopping on FB Live tomorrow inside the 3-Day Workweek Group at 12pm ET to walk you through my Daily Routine for Success in much more detail! Click here to receive a reminder.

P.S. One of the things that really supports me is regularly connecting with high-achieving women who understand the importance of creating routines, systems and strategies that make success feel simple. If that sounds like something that would support you, too, my Six-Figures Made Simple Mastermind™ is now open for pre-enrollment, and I’m looking for 12 amazing ladies to join this intimate group of uplevelers. Think it might be a good fit for you? Click here for more info.


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  • Download your Phases of Business Framework eBook here to find out where you currently are in your business, and create an action plan to move towards the next phase.

  • Want more tips, strategies, and resources for creating your own 3-Day Workweek? Subscribe, rate, and review The 3-Day Workweek Podcast on iTunes

  • Join the #3DayWorkweekMovement by grabbing your FREE 3-Day Workweek Guide by completing the form below!

 

Life is a Mirror -- what are you seeing?!

 
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Do you ever notice how if you wake up feeling a little off, you then spill your coffee, get stuck in traffic, can’t find that thing you need (or worse that your kid is screaming about) and everyone you encounter seems a little on-edge too?

On the other hand, isn’t it interesting how when you feel in the flow of life your kids are sweeter, your spouse is more helpful and business feels abundant and fun?!

That’s because life is a mirror. We see reflected back to us what we put out.

So let’s take this very literally…

If you would like to see smiles in the mirror most of the time, you have to show up with a smile on your face 51% or more percent of the time.

Pretty straightforward, right?

As you can clearly see in this example, there’s no judgment in this. There’s no trickiness or magic. There’s no secret element of the Law of Attraction that you need to understand. And, there’s certainly no need to cultivate your “worthiness” -- you are already totally worthy of smiles in the mirror :-)

Life is not judging or punishing you, it’s simply reflecting back to you the energy you are putting out. How you are showing up is mirrored back to you. Plain and simple.

So, if you want to receive more smiles, more positivity, more love, more joy, more peace or calm or compassion -- just show up with more of that just 51% or more of the time. Then the majority of the time, life will be smooth sailing!

Or, easier yet, just show up 1% more of the time with high vibes and smiles than you’re doing now to see an improvement. That’s all it takes to change your life. Just a little incremental upgrade -- a 1% shift.

If you want to (most of the time) receive something good back, you have to (most of the time) give something good out. Easy peasy.

You’ve got this. Now go smile at yourself in the mirror :-)

P.S. Pre-enrollment for my Six-Figures Made Simple Mastermind™ is opening in a few days! If you want to be part of this intimate group of high-achieving women, click here to be the first to know when the 12 spots officially open!


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  • Download your Phases of Business Framework eBook here to find out where you currently are in your business, and create an action plan to move towards the next phase.

  • Want more tips, strategies, and resources for creating your own 3-Day Workweek? Subscribe, rate, and review The 3-Day Workweek Podcast on iTunes

  • Join the #3DayWorkweekMovement by grabbing your FREE 3-Day Workweek Guide by completing the form below!