so, you've probably heard me or someone else say that having a "niche" for your yoga biz is a great idea.
reason being, when you have a niche -- or an area of expertise -- your marketing improves, your teaching takes off, and more and more of the right students find you.
but, on the other hand, it's never a good idea to have a niche just for the sake of having a niche. that's putting the cart before the horse.
instead, we want our niche to be an authentic, organic extension of who we are. not some arbitrary label we slap on our classes to hopefully get more people in the door.
so, here's where many of us get stuck. we think "niching" is a good idea, but we have no idea how to zero in on our strengths as a teacher. we're too close. we can't see the forest for the trees.
but, i have a brilliantly simple solution to this problem that i'll be sharing in today's video.
if you want to dive deep into this topic, i offer an online workshop called discover your yoga niche that will lead you through the self-discovery process to help you find your true calling as a teacher. click HERE to discover the 5 Yoga Niche Myths & learn more about the online workshop.