How to Land an Interview in Business Insider

On May 17th I opened my inbox to find an email with the subject line “Hello from Business Insider!” I was ecstatic. Business Insider -- who is known for featuring industry powerhouses like Emily Williams, Jenn Scalia, Sarah Kaler, Selena Soo, and Ramit Sethi -- wanted to interview me!!!

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But there is so much more to the story here than meets the eye. Yes, Business Insider wants to interview me, but ONLY because I’ve been emailing them since last July, pitching story ideas and making myself available as a resource.

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Remember that kids’ story about The Little Engine that could? He kept saying to himself, “I think I can, I think I can” and with that pleasant persistence, he climbed that seemingly insurmountable mountain and cruised down the other side.

He kept chugging along until the momentum shifted. He was pleasantly, joyfully, happily persistent in his efforts.

Pleasant persistence cannot be underestimated. It’s brought me more business opportunities than I can count!


But, to name just a few so you have an idea, pleasant persistence has gotten me…

  • A feature in Business Insider
  • An interview on Entrepreneur on Fire
  • A writing gig for Huffington Post
  • Many, many clients :-)
  • A thriving business bringing in upwards of $8K every month while working just 3 days a week

If you want to rise to the top of your industry, pleasant persistence is the way to get there. You need to keep showing up, smiling and putting yourself out there in order to land the opportunities you’re after. Hardly anyone gets it on the first try, so if you fall short on your first (or second, or third) attempt, don’t let that derail you.

Just get back up, dust yourself off and with a sense of plucky optimism, get back at it.

You’ll get there. I promise you that, because you’ve left no other option.

If you don’t give up, you must succeed. It’s as simple as that.



With love,