Riches are in Niches with Daniela Woerner

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I am so excited to introduce you to my dear friend and mastermind sister Daniela Woerner. Daniela is a spa marketing and retail sales strategist for aestheticians.  She is also the host of the iTunes top 100 podcast, Spa Marketing Made Easy. In the 13 years she has spent in the industry, she has worked with some of the top dermatologists in the field; consulted with global physician-dispensed skincare brands; contributed her expertise to the branding and positioning of major product launches; spoken to and trained hundreds of spa employees on retail sales; and developed educational training programs for aestheticians in 82 countries worldwide.

THIS GIRL IS ON FIRE. She has leveraged her talents and expertise into a career that serves such a defined, specific niche, and because of that her business has flourished.

We often encounter resistance when it comes to niching down. But as Daniela says, “The riches are in the niches”. Getting focused on helping one specific person or solving one specific problem in your industry helps ensure that your messaging doesn’t get watered down and generic.

Listen to this week’s episode with Daniela to learn…

  • How she turned the obstacle of her husband’s job transfer into an opportunity to start her own business

  • Why she decided to niche down and work with a very specific type of client.

  • Daniela’s experience implementing my A/B Week strategy for her and her team through the end of 2020

As you listen to this week’s episode, Daniela and I would love to hear your takeaways. Post a screenshot of this episode to your Instagram Stories and tag me (@Cailen_Ascher) and Daniela (@addoaesthetics) -- I’ll be reposting and featuring you on my social media channels!

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