Authentic Branding with Viktoria Harrison

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I am so excited to bring you this week’s interview with branding expert Viktoria Harrison. Viktoria helps purpose-driven entrepreneurs build authentic and successful brands that deeply reflect who they are. She’s the founder of “The Branded Startup”, co-founder of Charity: Water with her husband, Scott Harrison, and mother to two small kiddos.

With no experience in business, Viktoria and her husband used their intuition to make decisions in the early phases of their startup, often breaking a lot of the rules that are standard in the non-profit world. After the birth of her second child, Viktoria realized she wanted more time freedom and decided to leave the charity. However, she soon found that she was being called for bigger work -- which evolved into helping other companies create authentic brands.

As Viktoria tells us, branding is not just fonts and colors. This episode is full of valuable advice on how to define your brand platform, hone in on your brand story, and craft an authentic brand and experience that truly helps your clients.

Listen to this week’s episode to learn:

  • How Viktoria moved from co-founding a charity with her husband into running her own business

  • The 5 essential things you need for a successful brand platform

  • Why Viktoria loves Enneagram and how you can use it to develop your brand.

  • The importance of knowing yourself + tools to help

As you listen to this week’s episode, Viktoria and I would love to hear your takeaways. Post a screenshot of this episode to your Instagram Stories and tag me (@Cailen_Ascher) and Viktoria (@vikharrison)!

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